Articles from Zales

Zales, the legendary fine jewelry retailer, is ushering in a new era of jewelry shopping with the launch of The Edit, a next-generation retail concept that blends style, storytelling, and premier service.

This holiday season, Zales is partnering with celebrated comedian and actress Chloe Fineman to make shopping for loved ones, and yourself, as fun as it is fail-proof with the launch of the “Not Another Candle” Collection, debuting November 18.

Legendary diamond retailer, Zales, proudly unveils its Holiday 2025 campaign, marking the brand’s earliest-ever holiday debut. Designed to inspire confidence and celebrate individuality, the campaign continues the narrative of Zales’ acclaimed “Own It” brand platform with a festive twist — encouraging consumers to decorate themselves first this holiday season.

Zales, the iconic fine jewelry retailer, and trailblazing media and commerce company, TOGETHXR, a brand built by and for women athletes, proudly announce the launch of The Line Up: a bold new capsule collection designed to celebrate the brilliance, identity, and the power of women in sports and beyond.

Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, “Own It.” Directed by visionary filmmaker Marie Schüller and captured through the lens of renowned photographer Hannah Sider, this campaign marks a pivotal shift for Zales as it asserts a fresh identity for a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry – no occasion needed.

Zales, known for its timeless jewelry and quality designs, is excited to announce the launch of two new holiday campaigns: “Merry Me” and “’Tis the Season.” Both campaigns embody Zales' ongoing commitment to elevating the everyday and celebrating confident self-expression through jewelry.

Today, Zales announces the latest partnership in continuation of the brand’s Designer Edit with award-winning CFDA Fashion Designer, Christian Siriano. The Zales x Christian Siriano collaboration made its runway debut at New York Fashion Week on September 6th and featured a range of statement pieces that complement Siriano’s latest fashion line.

Today, in continued celebration of the brand’s 100th anniversary, Zales announces a sponsorship of select players during US Open matches, one of the most prestigious events in the tennis community. This sponsorship represents a strategic move to further imbed Zales at the intersection of fashion, sports, and culture to attract a younger consumer.