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Articles from White Clay

Survey from White Clay Finds Two-thirds of Customers Do Not Feel Truly Known by Their Primary Financial Institution
White Clay, a leading provider of relationship profitability and analytics software for banks and credit unions, today shared results from its latest survey conducted online by The Harris Poll. Nearly 2,000 U.S. adults who use financial institutions were surveyed about their relationships with their primary bank or credit union.
By White Clay · Via Business Wire · November 5, 2025
White Clay Advises Banks and Credit Unions to Prioritize Relationships in 2025
White Clay, a fintech that guides banks and credit unions to build deeper and more profitable relationships, advises financial institutions to focus on defining, understanding, and strengthening relationships to position themselves as their customers’ primary financial institution.
By White Clay · Via Business Wire · December 16, 2024
New Survey From White Clay: 68% of FI Users Do Not Feel Known by Their Primary Financial Institution
White Clay, a fintech that guides financial institutions to build deeper and more profitable relationships, today shared results from its latest survey conducted online by The Harris Poll. Nearly 2,000 U.S. adults who use financial institutions (FI users) were surveyed about their relationships with their primary financial institutions.
By White Clay · Via Business Wire · November 20, 2024
White Clay Launches Treasury Management Pricing and Profitability Solution
White Clay, a company that helps community and regional financial institutions improve relationships and increase revenue, announced the launch of its Treasury Management Pricing and Profitability solution.
By White Clay · Via Business Wire · June 1, 2023
Axiom Bank, N.A. Partners with White Clay to Enhance Data Strategy
White Clay, a company that helps community and regional financial institutions improve relationships and increase revenue, announced its partnership with Axiom Bank, N.A.
By White Clay · Via Business Wire · March 16, 2023
Financial Plus Credit Union Partners with White Clay to Optimize Member Data
White Clay, a revenue improvement company, announced today that Financial Plus Credit Union plans to leverage the company’s householding solution to gain greater visibility into member relationships.
By White Clay · Via Business Wire · November 2, 2022
White Clay Plans to Launch New Artificial Intelligence Service to Enhance Customer Primacy
White Clay, a company that provides financial institutions with a single source of truth to optimize revenue and deliver value to customers and shareholders, today announced a new artificial intelligence (AI) service, an add-on to its existing platform.
By White Clay · Via Business Wire · March 14, 2022
White Clay Receives TAG FinTech ADVANCE Award for Offering Innovative Fintech Solution to Banking Industry
White Clay, a fintech company that provides a user-friendly experience to help bankers increase profitability, drive team performance and manage relationships, was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program, which recognizes innovative U.S. fintech companies with connections to Georgia.
By White Clay · Via Business Wire · June 15, 2021