Articles from Smartly

Smartly, the leading AI-powered advertising technology platform, today released its seventh annual Digital Trends Report, revealing that 2026 will mark a new era of predictive marketing where AI turns the funnel into a fluid, intelligent journey. The research highlights three major forces driving this shift: the rise of AI-powered decisioning and outcomes, the convergence of social, video, and CTV, and the evolution of precision-first marketing.

Smartly, the leader in AI-powered advertising technology, today announced the addition of three senior executives to its leadership team: Maxwell Tang as Chief Product Officer (CPO), Melissa Yang as SVP of Ecosystems & AI Applications, and Julie Green as SVP of Global Customer Success. Together, they bring expertise across AI, commerce, data and intelligence, partnerships, social, and CTV. Their leadership will build on Smartly’s vision to accelerate creativity, commerce, and brand performance.

Smartly, the AI-powered advertising platform for creative, media, and measurement, today announced it is integrating with Spotify Ads Manager, giving brands and agencies the ability to run Spotify audio and video campaigns directly through Smartly alongside other major digital channels.

Smartly, the AI-powered advertising technology platform, today announced the lineup for its flagship event, ADVANCE, on September 17 at Skylight at The Refinery in New York City. Now in its second year, ADVANCE is where global brands, agencies, and platforms set the agenda for the future of advertising.

Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s multiscreen landscape. The findings reveal a clear shift in marketer priorities: nearly 70% plan to increase CTV investment this year, reflecting growing pressure to meet audiences where they’re watching.

ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry’s most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery.

Smartly, the leading AI-powered advertising platform, today announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to solve one of digital advertising’s toughest challenges: understanding what’s working, where, and why, while the campaign is still live.

Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly’s industry-leading approach.

Conversational commerce is quickly emerging as the next frontier in digital advertising, according to a 2025 study commissioned by Smartly, the AI advertising platform, and conducted by Forrester Consulting. The study highlights that 73% of marketers plan to increase their conversational commerce investments by up to 50% over the next two years.

Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Forrester evaluation, “Smartly strategically unifies workflows to produce, personalize, and measure creative, negating various point solutions.” “To us, this recognition validates our unwavering dedication to providing creative advertising technology that fuels the success of all stakeholders in the advertising ecosystem,” said Laura Desmond, CEO, Smartly. “We believe our placement as a leader in the Forrester Wave underscores our commitment to transforming advertising with AI-driven technology that unifies creative, media, and intelligence for high-impact results.”

Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wednesday, September 18th, 2024, at Skylight at Essex Crossing in New York City, ADVANCE will convene industry leaders – brand executives, advertisers, and innovators – at the intersection of social, commerce, technology, and storytelling.

Smartly, the AI-powered advertising technology company transforming ad experiences for brands and consumers, today released its inaugural digital creative report, "The State of Digital Creative: What Do Consumers Really Want From Ads?” The global research reveals consumers’ creative preferences and ad engagement, offering insights for marketers seeking to optimize their creative strategies across the marketing funnel.

Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly, Comscore, and GWI data sets, equips marketers with unprecedented real-time reach and frequency capabilities to plan, measure, and enhance campaigns by deduplicating reach across platforms.