Articles from Burger King

It’s the most Whopper-ful® time of the year, and at BK, that means inviting fans and gift-givers to deck the halls with an all-new limited-edition BK® Advent Calendar. With a design inspired by a classic package wrapped in brown paper and string and featuring 12 drawers filled with nostalgic surprises, the BK Advent Calendar once again promises daily holiday joy to the brand’s biggest fans.

Burger King® is making this Halloween a graveyard smash with the first-ever Monster Menu, featuring a line of hauntingly tasty twists on fan-favorite items inspired by some of the most iconic monsters. With a longstanding tradition of making Halloween scarily tasty, this year’s Monster Menu is no exception, serving up a collection of monstrously delicious creations guaranteed to make Guests scream with delight.

Following the BBQ Brisket Whopper – the first innovation in the newly launched “Whopper by You” platform – Burger King is giving Guests an all-new take on the flame-grilled classic inspired by their cravings, and it’s a bacon and onion lover’s dream. With layers on layers of flavor, the Crispy Onion Whopper is the ultimate mix of sweet, savory and crunch that BK fans have been asking for.

At BK, celebrities don’t rule the menu – Guests do. That’s why this summer, Burger King is ushering in a new era of the iconic Whopper sandwich with the all-new “Whopper by You” platform that makes our Guests the star of the menu. The platform kicks off with the BBQ Brisket Whopper, a smoky, savory twist on the flame-grilled classic, inspired by what Whopper fanatics across the country have been asking for.

Burger King has long been known by fans as the one place to truly “Have It Your Way” - whether that means holding the pickles, adding extra cheese, or inspiring the next great Whopper creation. Last year, for the first time ever, Burger King encouraged Guests to create their own version of the Whopper through the Million Dollar Whopper Contest, which culminated with the launch of three new and delicious Guest-created Whopper sandwiches in restaurants nationwide. And now, BK fans are asking for more. That’s why starting March 6, Burger King is introducing The Steakhouse Bacon Whopper, the latest Whopper innovation inspired by Guests’ requests.

Earlier this year, Burger King introduced its first-ever Million Dollar Whopper Contest, where more than one million Whopper-fanatics submitted their dream Whopper sandwich for the chance to see their creation in restaurants and win the $1 million grand prize. While BK could only choose three finalists for the Contest, the brand is saying “thanks a million” to Royal Perks members who participated by offering one million original Whopper sandwiches for just $1 while supplies last*. Starting November 12, members of the Royal Perks loyalty program can claim a $1 Whopper sandwich through the “offers” tab in the BK App.

It’s the most Whopper-ful® time of the year, and Burger King is opening its doors (12 of them, to be exact) to fans, Guests, and gift-givers alike with the launch of its first-ever BK Advent Calendar. With a whimsical holiday village design, inspired by this season’s BK app experience, the BK Advent Calendar is filled with 12 delightful surprises, offering recipients a thoughtfully curated gift each day.

The next big thing has arrived at Burger King, and it’s fit for a ranch loving king, queen … or a Whopper sandwich! After launching Hidden Valley® Ranch in Burger King restaurants nationwide this past summer, Burger King and Hidden Valley Ranch are coming together and introducing Guests to a limited-time creation sure to get everyone talking (and dipping). The Big Dip cup offers eight-ounces of creamy, zesty Hidden Valley Ranch, compared to the regular one-ounce sized dip cup.

This Halloween, Burger King® – home of the flame-grilled Whopper® – is teaming up with Amazon MGM Studios Consumer Products and the animated adaptations of The Addams Family to serve up scary delicious takes on some of the brand’s most iconic menu items. Available starting Thursday, Oct. 10 at participating restaurants while supplies last, the new The Addams Family Menu features four delicious items – each inspired by a different character from the beloved animated films.

HAPPY 70th BIRTHDAY, BK! Burger King® is inviting Guests to celebrate its milestone birthday with an all new and festive dessert – the Birthday Pie Slice. Available for a limited-time at participating restaurants nationwide starting May 13, the new Birthday Pie Slice features a creamy birthday cake flavored pie-filling in a cookie crumb crust topped with rainbow-colored sprinkles, cake bites, and whipped topping.

Burger King is bringing the heat to its fan-favorite wraps with an all-new Fiery Buffalo Royal Crispy Wrap. Starting March 7, the fiery flavor will be available for Guests to try alongside the existing lineup of Royal Crispy Wraps that launched on menus nationwide last August – including Classic, Spicy and Honey Mustard.

Cheeson’s Greetings! Burger King – the home of the flame-grilled Whopper® sandwich – is getting into the holiday spirit and decking (or should we say melting) the halls with two cheesy indulgences that will be sure to melt away the winter blues. Starting Thursday, Dec. 7, Guests can once again cozy up with two returning fan-favorites – BK Melts and Cheesy Tots® – for a limited time at participating restaurants while supplies last.

To get fries or to get onion rings – that is the question. Lucky for Guests at BK, they no longer have to worry about deciding between the two delicious side options. Burger King, home of the flame-grilled Whopper® sandwich, is once again redefining what it means to “Have it Your Way” with an all-new side – Have-sies™. Beginning Oct. 12, say farewell to the frustration of picking just one side, and hello to finally enjoy both fries and onion rings – just the way the drive-thru, dining room and, well, world should be.

Taste if you dare! “Spooky Season” is officially here, and Burger King – the home of the flame-grilled Whopper® sandwich – is celebrating with the launch of two ghostly menu additions just in time for Halloween. Starting Oct. 12, Guests can enjoy the all-new Ghost Pepper Chicken Fries and the fan-favorite Ghost Pepper Whopper – and they’re scary good.

No job is too big, no pup is too small – especially when it comes to the PAW Patrol™. Burger King®, home of the flame-grilled Whopper® sandwich, is teaming up with Paramount Pictures and Nickelodeon on a line of limited-edition King Jr.™ Meal toys in honor of the widely anticipated theatrical release of PAW Patrol: The Mighty Movie™, produced by Spin Master Entertainment, which is set to arrive only in theatres on September 29 in the U.S.

Burger King wants to know, “will you go to Homecoming with me?” To celebrate the start of the school year and Homecoming (HoCo) season, Burger King is helping Guests create new traditions and lasting memories with the first-ever BK® Homecoming Meal*.

As summer draws to a close and the school season gets into full swing, Burger King – home of the flame-grilled Whopper® – is making it easy to satisfy those snack cravings with a lineup of all new BK® Royal Crispy Wraps. The latest chicken-based innovation from Burger King, BK® Royal Crispy Wraps are available in three delicious flavors – Classic, Spicy, and Honey Mustard – and will launch at participating restaurants nationwide beginning August 14.

Burger King is bringing the heat this summer. Launching on June 19, Guests can enjoy Fiery Nuggets, a spicy version of its iconic chicken nuggets, and its latest take on frozen beverages with hint of sweet heat, the Frozen Fanta® Kickin’ Mango. Fiery Nuggets and Frozen Fanta Kickin’ Mango are available exclusively at participating restaurants nationwide from June 19 through August 17.

Just in time for National Hamburger Day on May 28, Burger King is revealing each state’s preferences* around its flagship Whopper® sandwich, and the results are clear – Americans love having it “their way.” Luckily, there are more than 200,000 ways to uniquely customize the Whopper – from adding extra crunch (pickles), spice (jalapeños) and tang (BBQ sauce) to doubling and even tripling down on those flame-grilled beef patties and more. But, which states can’t be topped when it comes to the most satisfying combinations, and which are purists when it comes to ordering habits? Which states are just extra? And just how many Whopper sandwiches can one Guest order in a single visit?

Anyone can wear the mask (and crown) … will it be you? Burger King® – in co-promotion with Spider-ManTM: Across the Spider-Verse – is entering the Spider-Verse with a limited-time take on the brand’s iconic Whopper® sandwich. The newest Whopper innovation was developed in celebration of the upcoming theatrical release of Sony Pictures Animation’s Spider-ManTM: Across the Spider-Verse, the next chapter in the hit film franchise that will swing into theaters worldwide on June 2.

Burger King® transitioned 31% of its North American field team fleet to electric vehicles (EVs) across 16 states, with goal of 100% EVs by 2030. This move is the next step in delivering on Restaurant Brands International’s (parent company of Burger King) science-based targets for reducing greenhouse gas emissions by 50% by 2030, versus a 2019 baseline.

Starting March 6, Burger King Guests can enjoy the return of Melts* – the crave-worthy and melty handheld toasted sandwiches that were first introduced in 2022 – and a new, flaming-hot version of its iconic Chicken Fries. Melts and Spicy Chicken Fries are both launching at BK® just in time for spring, and available at participating restaurants nationwide from March 6 through May 14.

It’s reigning Whopper sandwiches — 1/4 lb* of flame-grilled beef delivered straight to your smartphone. The Whopper is known for going big, and its birthday celebrations are no different. Last year, BK offered the Whopper for its original price of 37 cents and now, the brand will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65th birthday.

Trick, or treat? This Halloween, Burger King® Guests can have both. The Home of the Whopper is adding an electromagnetic field ghost detector within the BK App and inviting its Royal Perks Members to discover whether they have paranormal activity in their house. Guests who use the Home of the Ghosts feature in the app are in for a spooky surprise: a meal for two featuring the new limited time Ghost Pepper Whopper.

Today, Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.” This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9. As part of this plan, a historic “Fuel the Flame” advertising co-investment agreement between BK® and its Franchisees was announced, and “You Rule” is the first campaign to start reclaiming the brand’s rightful share of voice in terms of both media investment and relevancy to Guests.

Burger King is keeping its birthday lit – flame-grilled, that is. Guests have loved the Home of the Whopper since 1954, and on June 1, the brand turns 68 years old. To celebrate, Burger King is launching a limited-edition birthday crown at participating restaurants nationwide and Royal Perks members can get a free Whopper Jr. sandwich with any $1+ purchase for one day only*.

Now boarding — Royal Perks class. Starting today, Burger King Royal Perks members can enjoy an exciting new benefit with their membership — exclusive access to free fries every week, for the rest of the year, with any purchase*. The best part? Frequent Fry’ers can pick whatever size fry they’re craving — small, medium or large.

Today, Burger King and Cargill announce a partnership with the National Fish and Wildlife Foundation (NFWF), the largest private conservation grant provider in the U.S., to support cattle ranchers committed to addressing climate change through regenerative agriculture practices in Colorado, Kansas, Nebraska, New Mexico, Oklahoma and Texas. This five-year initiative with up to $5 million in funding, brings together two major beef brands dedicated to emissions reduction, reinforcing the important role beef and cattle play in helping the Great Plains thrive. The funding is expected to generate 1:1 matching contributions from NFWF, creating a total on-the-ground impact of up to $10 million.

You come to BK to have it your way – whether that’s the iconic flame-grilled Whopper®, the hand-breaded Ch’King™ sandwich, or one of the exciting new innovations on our menu like the Impossible™ Nuggets Made From Plants. Burger King will be the first global quick-service restaurant brand to test the plant-based nuggets from Impossible Foods that have the savory taste of a family favorite, with a golden-brown crispy breading on the outside and a tender, juicy bite on the inside. In short, they’re clucking delicious.

When we started testing Royal Perks at the beginning of the year, we had one goal – re-think typical loyalty programs by rooting its rewards in what guests truly want. And, we did just that. Now, we’re scaling up the program to make it more accessible for guests nationwide to earn and redeem crowns on purchases made through the BK app, BK website and at participating restaurants. All just in time for later this month when our loyal fans who have signed up for Royal Perks will be able to get in on some new and exciting member perks.

José Cil, CEO of Restaurant Brands International, today announced that industry veteran Tom Curtis has been appointed President of Burger King U.S. & Canada.

We committed to not half a**ing our sandwich, and we meant it.

Burger King® is committed to being part of a more sustainable future by reducing our environmental footprint. That’s why today, we are continuing our journey by launching a green packaging pilot program focused on finding scalable solutions for eight of our most-used, guest-facing items including forks, spoons, knives, straws, drink lids, Frypods®, Whopper® wrappers and napkins.