Articles from Botify

Botify, the leading platform for AI discoverability and agentic commerce, today announced the launch of Agentic Feeds, expanding its platform to help brands be found and win in the emerging agentic commerce landscape. The new product automates the creation and delivery of AI-optimized product feeds, which are becoming foundational to how brands are discovered, evaluated, and selected by AI agents.

Botify, the leading agentic AI platform for online discoverability, today announced the launch of AI Visibility, a new solution designed to eliminate blind spots in digital marketing performance. In combination with Botify’s AI-powered intelligence and automation, AI Visibility gives brands the insight, accuracy, and actionability they need to win in the age of AI search.

Botify, the leading agentic and AI search optimization solution for brand visibility for both SEO and Generative Engine Optimization (GEO), today announced it has been recognized as a Strong Performer in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025. The report evaluated seven of the most significant providers in the market and is designed to help marketing and SEO leaders select the right solution for their needs.

Botify, the leading agentic and AI search optimization solution for brand visibility for both SEO and Generative Engine Optimization (GEO), today announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify’s data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility.

Botify, the leading AI-powered solution for brand visibility, today unveiled its new mission for driving sustained growth in the expanded search landscape, introducing agentic AI automation to power the evolving demands of AI-powered search. After a decade of leading traditional organic search optimization, the company’s agentic workflows signal its next evolution in helping brands and marketers remain visible online—by consumers and, now, AI agents and AI bots.

Botify, a leading performance marketing platform for organic search, announces an exciting advancement in calculating returns associated with organic search, known as Return on Organic Search Spend (ROSS). The new calculation model sets the industry standard for how enterprise brands and marketers measure and enhance their marketing investments. This coincides with heightened organizational efforts to maximize and employ cost-effective strategies to engage audiences and prioritize profitable channels for sustained growth and success.

Botify, a leading performance marketing platform for organic search, today announced the launch of Botify Advantage – scalable consulting and managed services designed to help customers achieve organic impact faster. The new strategic offering promises to boost customer and agency capacity with industry-leading organic search expertise. Botify’s team of organic search experts identify significant revenue opportunities, provide tailored strategies, and implement them using AI-powered technology.

Botify, the leading enterprise software company for performance-driven organic search, today announced the appointment of Charley Hackerson as Chief Revenue Officer (CRO). As the company continues to expand globally amid robust industry growth, Charley will work with the company’s sales and marketing teams to drive lead generation and further market expansion.

Botify, a leading performance marketing platform for organic search, announces Botify Assist, a collection of ChatGPT-powered tools for the Botify community. This first-of-its-kind offering combines the vast intelligence of the GPT-4 API with Botify’s proprietary unified data model, building upon existing core AI functionality to provide additional insight and content recommendations for greater organic search impact. By further unlocking the power of the Botify platform, users will be empowered to make strategic decisions even faster and implement more content ideas at scale – further helping brands be found in this new era of search.

More than half (51%) of people place more trust in a brand that ranks high in natural or organic search results than one that appears as a sponsored or paid advertisement, according to a poll of 4,000 UK and U.S. consumers by Botify, the leading performance marketing platform for organic search.

Botify, a leading performance marketing platform for organic search, today announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.

Botify, the leading enterprise software company for performance-driven organic search, is closing out 2022 by appointing a series of global executive hires and company advisors. The decision comes in response to continued industry and company growth, illustrating the company’s commitment to driving innovation, delivering excellence across all areas of the business and supporting customers with every opportunity to leverage organic search as a high-impact performance marketing channel.

Botify, a leading enterprise software company for organic search, today announced a partnership with Semrush, a leading online visibility management SaaS platform, to provide customers with streamlined access to competitive insights. The new integration, which brings complementary search data into Botify, allows customers to better understand the value of ranking on a given keyword, and provides increased visibility to competitors’ organic performance. Now, customers can analyze first- and third-party data from a central platform, creating efficiencies and more comprehensive insights.