HM Optimisation has launched PPC Market Intelligence, a competitor research service that monitors live Google Ads auctions to reveal rival keywords, ad copy, and bidding patterns across a defined market.
-- HM Optimisation has launched PPC Market Intelligence, a research service built around the company's mBrain platform that tracks live paid search activity across a defined market from outside any single advertiser's account. The service is designed for businesses already running Google Ads campaigns that want a clearer picture of who else is competing for the same customers.
More details can be found at https://hmoptimization.com/ppc-market-intelligence/
Rather than analyzing a business's own account, the service runs thousands of searches across a chosen market and records every advertiser that appears, the keywords they are targeting, and the exact ad copy they are running. Businesses can request a one-day snapshot of their market before committing to a full report, previewing the kind of coverage gaps and contested keywords the research typically uncovers.
According to WordStream by LocaliQ's 2026 Search Advertising Benchmarks, based on more than 13,000 US search campaigns, the average cost per click across all industries has reached $5.42. Home improvement advertisers paid an average of $8.33 per click, among the highest of any category tracked, while legal services topped the list at $9.87 per click.
With costs at that level, a single misjudged keyword or an unnoticed competitor can meaningfully affect a campaign's return. HM Optimisation's PPC Market Intelligence is intended to give business owners a clearer view of that competitive landscape before another dollar is spent, showing where rivals are concentrating their budgets and where the market is comparatively open.
"Most business owners running Google Ads can only see their own side of the auction," said a spokesperson for HM Optimisation. "Our research sits outside that account entirely and looks at the market as a whole, so a business can see where competitors are showing up, which keywords are contested, and where the real openings are."
HM Optimisation is registered in Estonia and researches paid search markets across the United Kingdom, the United States, and Ireland, covering sectors that range from home services and insurance to legal and payroll. The company's PPC Market Intelligence service is delivered entirely online and is built for any business competing in a costly PPC auction, regardless of industry or location.
Interested parties can find more information by visiting https://hmoptimization.com/ppc-market-intelligence/
Contact Info:
Name: Klaus Hansen
Email: Send Email
Organization: HM Optimisation OÜ
Address: Sepapaja 6, Tallinn, Harjumaa 15551, Estonia
Website: https://hmoptimization.com/
Source: PressCable
Release ID: 89200371
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