Divine Water has officially launched its new line of naturally sourced spring water bottled in glass, marking a bold step forward in both purity and packaging. With a focus on clean hydration and honest pricing, the company offers an alternative to the plastic-heavy practices of the beverage industry, delivering premium spring water and electrolyte-rich sport versions without the environmental baggage.
Founded by serial entrepreneur Krassi Popov, Divine Water was created out of frustration with the status quo. “Can you name a common water brand that isn't in plastic?” Popov recently asked his followers on Instagram. “We couldn’t either.” That question sparked a larger mission to bring clean, natural water to market in a way that respects both the body and the planet.
Divine Water sources its product from protected natural springs and packages it exclusively in glass, bypassing plastic contamination risks and microplastic concerns that have dominated health headlines. The glass packaging also preserves taste and stability, with no chemical leaching or shelf-life issues.
The company currently offers two distinct lines, still spring water in glass bottles and an organic electrolyte sport version designed for active consumers. Both lines are available at a competitive price point, breaking the stereotype that natural packaging must come with a luxury markup.
“A study by the USGS found contaminants in virtually all common bottled water brands,” said Estel Vasileva, Chief Marketing Officer at Divine Water. “That’s really concerning. We knew we had to offer something better, cleaner sourcing, better packaging, and transparency that customers can trust.”
At a time when many health-conscious consumers are rethinking their relationship with single-use packaging and artificial additives, Divine Water is positioning itself as a brand for people who care about what they put into their bodies and how that choice affects the world around them.
While competitors lean on branding and lifestyle associations, Divine Water is cutting through the noise with a straightforward promise of clean hydration the way nature intended, in a format that reflects modern values.
The company is also preparing to expand its distribution network and is actively inviting inquiries from retail buyers and wellness-focused partners. With growing demand for plastic-free alternatives and natural hydration products, Divine Water sees significant potential for collaboration across fitness, hospitality, and boutique wellness sectors.
To request samples, partnership details, or learn more, visit www.divinewater.us.
About Divine Water
Divine Water is a U.S.-based beverage company offering naturally sourced spring water and electrolyte-enhanced hydration in sustainable glass packaging. Founded by entrepreneur Krassi Popov, the brand was created to challenge industry norms around health, safety, and environmental impact. With a mission to change the hydration game, Divine Water delivers clean water, without plastic, without compromise.
Media Contact
Company Name: Divine Water
Contact Person: Krassi Popov, CEO
Email: Send Email
Phone: +1 (978) 996-3831
Country: United States
Website: http://www.divinewater.us/