Recently, the "freshly brewed tea" series launched by Yili Group's brand "Yike Live Spring" has attracted industry attention. This product adopts a "tea-water separation + freeze-dried extraction" technology, carving out a differentiated technical path in the sugar-free tea beverage market. As a technology company deeply engaged in beverage additives and food ingredients, TELLCAN Food Science Co., Ltd. continuously monitors technological changes and product innovations in the beverage industry and is committed to driving high-quality development in the sector through technological strength. https://www.tellcan-tec.com/about-us/
Image Source: JD.com @ Yili Beverages JD.com Self-operated Flagship StoreFreeze-Drying Technology Promotes "Clean Label" and Flavor Preservation
The core innovation of Yike Live Spring's freshly brewed tea lies in its adopted freeze-dried tea powder technology. The tea broth is concentrated, extracted, and then freeze-dried for storage in the bottle cap. Consumers can restore a freshly brewed tea experience by twisting and shaking the bottle before drinking. This process not only avoids the use of stabilizers like sodium bicarbonate commonly found in traditional sugar-free teas, resulting in a cleaner ingredient list, but also effectively solves the problems of oxidation and color variation in tea broth caused by direct sunlight or temperature changes during storage.
TELLCAN believes this technological approach aligns with current consumer demand for "clean label" and "natural ingredient formulations," and exemplifies the forward-looking application of freeze-drying technology in beverages. Our company's R&D accumulation in natural extracts, flavor preservation, and functional ingredients aligns well with the high technical requirements of such innovative products.
Consumer Education and Technology Popularization are Key
Despite its technical innovation, Yike Live Spring's freshly brewed tea still faces market challenges, primarily reflected in the high consumer education cost regarding the "separated, freshly brewed" concept, and Yili's shortcomings in beverage distribution channels and sales activation systems. This also indicates that innovative beverage products require not only technological breakthroughs but also supporting market education, channel development, and brand communication strategies.
In serving numerous beverage companies, TELLCAN has observed that bridging the gap between technological implementation and market acceptance often requires interdisciplinary R&D, precise ingredient solutions, and end-user experience optimization. We look forward to collaborating with more brands to promote the maturation of new beverage formats, including freeze-drying technology and separated packaging.
Separated Packaging Potential as a New Beverage Platform
Yike Live Spring's attempt opens up imaginative possibilities for "separated packaging" beverages. In the future, this technology platform could extend to various market segments such as fruit teas, herbal plant beverages, and functional drinks, even achieving the replication of complex flavors under sugar-free and additive-free premises. TELLCAN has already initiated technical reserves in related fields, including natural flavor microencapsulation technology and low-temperature extraction processes, committed to providing customers with full-chain technical support from concept to mass production. https://www.tellcan-tec.com/intelligent-customization-beverage-system-solutions-product/
Image Source: Xiaohongshu @ Yili Milk
The innovative attempt by Yike Live Spring's freshly brewed tea represents not only a technological breakthrough in the sugar-free tea market but also provides a model of "technology-driven product differentiation" for the entire beverage industry. TELLCAN Food Science Co., Ltd. will continue to monitor industry trends, empower clients with scientific R&D strength, and jointly promote the development of China's beverage industry towards a healthier, more innovative, and sustainable direction.
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Company Name: Nanchang Tellcan Food Science Co., Ltd.
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Country: China
Website: https://www.tellcan-tec.com/